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Sally Hansen’s New Mobile App

ManiMatch features real-time polish shade try-on feature.

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By: Christine Esposito

Editor-in-Chief

Sally Hansen plans to transform the nail color shopping experience with the new ManiMatch mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy by scanning the users hand on a smart phone.   There’s no uploading, picture-taking or manual data entry, as the app works in real time, according to Sally Hansen. It also generates personalized-for-her-skin-tone color suggestions on demand. By using cutting-edge, proprietary te...

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